Luis Keeps It Real

What does it even mean to sell authentically?

In a world where businesses are eager to show up and throw up features before asking questions, it’s no wonder customers hesitate to connect with you.

That’s why you’ve got to commit to connecting authentically.

In this episode of...

It's your boy Luis, and do I have a treat for you today! If the thought of sales makes you cringe harder than hearing someone chew with their mouth open, then you’re in for a delightful surprise with today’s podcast episode.

We’re about to flip the script on sales faster than a...

There’s a tectonic shift happening in online business.

Consumers can smell the BS, they’re tired of automations and countdowns that create false urgency…

… and they’re done with subpar experiences.

Now more than ever people want to be seen, heard and understood...

How do you create a culture of inclusion and belonging in an online business?

In this episode of the Merged Marketing Podcast, I sat down with hosts Jason and David (@mergedmedia) to talk about what allyship and equity could look like in our industry.

I share my perspective on…

...

What do you get when 2 badass business boricuas step up to the mic?

A very enthusiastic “wepa!” and a whole lot of realness served up.

In this episode of the Future Forward Sales podcast, I sat down with host Gabby Scott to talk about all the ways that starting an online business...

How do you avoid or get off of the entrepreneurial hamster wheel of going and going… but never growing?

In this episode of Claim Your Career Crown, I sat with hosts Lynn Whitbeck and Amanda Whitbeck to talk about creating sustainable revenue streams in your business leveraging intellectual...

What do you do when climbing the corporate ladder doesn’t play out like you deserve?

Pivot, become CEO and sit at the top of your own ladder.

On this episode of The Gay Pro Podcast, I sat down with host Lex Ochoa to talk about how to form allyships in the workplace to thrive in your career....

If your only focus is the sale and not the customer experience, then you're probably no going to thrive in business.

Customers can smell sleaze, and they're not here for it. After everything they've been through they deserve to be see, heard and understood. 

People want to make connections...

Whether you’re shy, feeling guilty or just held back by Imposter Syndrome, this episode is for you.

I sat down with Roslyn Ranse, host of the Travel Agent Achievers podcast, to talk about how business owners in an industry hard hit by the pandemic can thrive.

If you’re having...

What do you do when you’re as smart as your boss?

When I was done being a small cog in a big machine…

And when I got fed up with the dehumanization and discrimination in a workplace…

I leaned into my side hustle to sustain me and validate my abilities.

In this interview of the...

My friend, I totally get it.

You don’t want a reputation for being pushy, sleazy, or overbearing.

I also know that your aversion to selling… has a little bit (or maybe a lot) to do with avoiding rejection.

You’ve probably been down the path of creating landing pages, writing...

Can you show up for work and do what you love… while showing up as your whole self?

For many of us — particularly women, LQBTQIA+, and BIPOC professionals — we’ve had to face the ugly side of working in traditional and corporate jobs.

Being diminished, disrespected,...

Are you distracted by all the marketing things… or avoiding sales?

In the latest episode of Launch It, Girl, host @kinseymachos and I talk about transitioning from corporate life to entrepreneurship — and the marketing plateau that so many coaches, creators and consultants hit after...

Tired of fighting algorithms and losing money on ads?

The business owners I consult all agree on one thing — a desire for better control over their revenues.

While I offer a prescription for this, not everyone is ready to take their medicine.

But hear me out…

After the year consumers...

Sit crooked and talk straight. That's a mantra that has gotten me a long way in business.

Keep it real and connect with people with the intention of not selling, but providing transformative experiences for them.

Set the numbers aside for once and take your customers for what they are. Human.

In...

Let’s keep it real for a moment, because we’re really not here for anything else.

I know you want to live a meaningful and fulfilling life.

You’re ambitious, and you want your hard work to really count and really matter.

As a business owner and entrepreneur, you’re someone...