The Sales Dojo Podcast Interview

enablement intrapreneurship sales strategy Dec 05, 2023


Hey everyone, it’s Luis again! Get ready to dive into a special episode of the "Sales Dojo" podcast, where I had a blast chatting with the dynamic duo, Leon McCowen and Chris Dawson. This episode is a treasure trove for sales professionals and business leaders alike, packed with insights on harnessing your sales potential and nurturing meaningful customer relationships.

Episode Breakdown:

[00:00 - 05:00] Welcoming and Introductions:

  • Leon and Chris kick off the podcast with a lively introduction, setting the stage for an engaging conversation about real issues salespeople face daily. They introduce me, highlighting my background as a revenue enablement strategist with extensive experience in boosting business revenues through strategic cross-functional coordination.

[05:01 - 10:00] Journey from BBC to Silicon Valley:

  • I share my thrilling journey from making my first corporate sale at BBC North America to diving headfirst into the Silicon Valley tech scene. It's a tale of big dreams, bold moves, and martinis—highlighting the shifts and opportunities that shaped my career.

[10:01 - 15:00] Embracing the Sales Dojo Philosophy:

  • We delve into the philosophy of the Sales Dojo—helping salespeople close more deals, hit targets, and elevate their sales game. I discuss how aligning sales strategies with genuine customer engagement leads to better outcomes and more fulfilling sales experiences.

[15:01 - 20:00] Leveraging Personal Experience for Customer Success:

  • I talk about the importance of personal experiences in shaping effective sales strategies. By connecting with customers on a personal level, salespeople can better understand and address their needs, leading to more successful engagements and long-term relationships.

[20:01 - 25:00] Tips for Salespeople on Navigating Challenges:

  • The discussion shifts to practical tips for salespeople facing daily challenges. From harnessing the power of networking to leveraging modern tools like LinkedIn, I provide actionable advice to help sales professionals thrive in today’s competitive market.

[25:01 - 30:00] Closing Thoughts and Key Takeaways:

  • We wrap up with a recap of the key points discussed, emphasizing the importance of authenticity, strategic thinking, and customer focus in sales. Leon and Chris share their takeaways, reinforcing the value of the insights shared during the podcast.

This episode is a must-listen for anyone looking to refine their sales approach and achieve greater success with their playbook. Tune in to gain a wealth of knowledge on making authentic connections and driving sales in a way that feels genuine and impactful.

Catch the full episode here.

Invite Me to Speak on Your Show or Next Event

Inspire your audience to see the breakthroughs they deserve with the strategies, tools and insights of a Fortune 500 intrapreneur turned entrepreneur