Hola, I'm Luis
I’m an entrepreneur, sales executive, and unapologetic optimist who’s a little obsessed with helping you build a career and business you’re proud of. My pronouns are he, him, and él.
Confession Time...
Sales? That’s my zone. But not because I was born charming or loud. Truth is, I’m an introvert who built a career whispering strategy behind the scenes. I'm all about amplifying leaders, elevating brands, and empowering the hell out of brilliant people like you.
I shine when I’m helping others shine.
That’s how I ended up recruited by some of the most influential companies on the planet like LinkedIn, Google, Uber, and Tesla. All as a first-gen college grad, gay Puerto Rican kid from the Bronx.
No silver spoon. No roadmap. Just grit, heart, and a high-stakes game of trial and error.
And now? I teach what I learned so you don’t have to play small, stay stuck, or sell your soul to succeed.
Another Confession...
I’ve closed over $600M in sales, but when I launched my own business? I was shook.
Selling yourself is a whole different game.
But I’m a Virgo rising, Type A with a twist. So I studied what worked. I asked bold questions. I built systems. And then I built momentum.
I took everything I learned in Silicon Valley including the playbooks, the buyer psychology, the sales enablement infrastructure... and merged it with my NYC hustle.
The result? A proven, soulful, strategic approach to revenue that has helped thousands of founders and experts step into their CEO energy and stay there.
Global Sales Executive, Startup Advisor and Coach for 15+ years, recruited by LinkedIn, Google, Uber, and Tesla
$600M+ in revenue impact for Fortune 500 companies, startups, and online businesses
LinkedIn Learning Instructor with 50,000+ learners, and creator of the Revenue Rescue™ Suite, The Sales Huddle™, and The Revenue Recode™ Method
Guest expert on over 50 podcasts, including ¿Quién Tú Eres?, The Online Business Show, and Hella Latin@
You're Why I Do This
Here’s what I know for sure: strategy alone won’t save you.
Collaboration, capital, and clarity are the holy trinity and too many founders are out here grinding without access to any of them.
Too many powerful voices stay silenced. Too many businesses plateau. Too many communities get left behind.
That’s why I do what I do.
My mission is to equip founders, creatives, and experts (especially those from underestimated backgrounds) with the systems, scripts, and strategy to scale with integrity.
Because the world needs your leadership. And you deserve to be paid, protected, and positioned for generational wealth.
One More Thing...
I’m not just here to stack revenue.
I built this business with a bigger intention: to shift power, redistribute opportunity, and make entrepreneurship a vehicle for economic liberation especially for underestimated founders and experts.
That’s why I designed my business model around coaching, consulting, and training.
Because when I coach founders, they start charging what they’re worth and reclaiming their time.
When I consult with companies, they scale with systems that honor their values and drive profit.
When I train teams, they close more deals with clarity and confidence without compromising who they are.
These aren’t just services. They’re levers for change.
My work is about creating ripple effects and helping leaders build businesses that not only grow but give. That circulate wealth. That create jobs. That fund futures.
I believe entrepreneurship is the modern path to philanthropy.
And I plan to bring as many people with me as I can.
A Little Bit More
About Me
(the fun stuff!)
Over $600M in Revenue Impact to Date. Period.
Where We Go From Here
— 1:1 COACHING —
Coaching That Recodes Your Revenue
Transformative coaching experiences rooted in my proprietary Revenue Recoding™ Method. Trusted by leaders across industries, this approach has helped clients generate multi–six-figure wins, reclaim their time, and step into their CEO identity with confidence. Now it's your turn.
— ACTION PLAN + TOOLS —
The Revenue Recode™ Plan
A step-by-step system for founders and solopreneurs who are done playing small and ready to close bigger deals with more ease.
Build a revenue engine that delivers consistent income, premium clients, and scalable results without the burnout or the hustle.
