Revenue success = control of your income

(without the burnout)

You’ve got the brilliance. I bring the revenue system. Coaching and tools for founders ready to stop surviving and start closing.

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— FREE REVENUE CLINIC —

Sales Chaos? Get Your Revenue Recode™ Rx.

You’re two questions away from clarity, confidence, and cash flow. No funnels. No fluff. Just answers that actually move the needle.

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Over $600M in Revenue Impact to Date. Period.

Your sales aren't broken. You're just missing the system. Let's build it.

Hola, fabulous human. I’m Luis (he/him), a revenue strategist and trusted advisor to startups, founders, solopreneurs, and B2B leaders ready to scale sustainably and sell with confidence.

I’m the creator of The Revenue Recode™ System, an intensive built to help you craft a revenue system that actually converts. I’m also the founder of the Revenue Recode™ Method, a proprietary coaching framework that diagnoses what’s blocking your revenue, recodes your strategy, and rebuilds your confidence at the point of sale.

With 16+ years of experience being recruited at companies like LinkedIn, Google, Uber, and Tesla, I’ve led global sales enablement initiatives and driven over $600M in revenue impact. Today, I bring that same firepower to expert-led businesses ready to elevate their pricing, performance, and pipeline without the hustle or the hype.

Global Sales Executive, Startup Advisor and Coach for 15+ years, recruited by LinkedIn, Google, Uber, and Tesla

$600M+ in revenue impact for Fortune 500 companies, startups, firms, agencies, and online businesses

LinkedIn Learning Instructor with 50,000+ learners, and creator of the Revenue Rescue™ Suite, The Sales Huddle™, and The Revenue Recode™ Method

Guest expert on over 50 podcasts, including ¿Quién Tú Eres?, The Online Business Show, and Hella Latin@

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— ACTION PLAN + TOOLS —

The Revenue Recode™ System

A step-by-step system for founders, experts, and solopreneurs who are done playing small and ready to close bigger deals with more ease.

Build a revenue engine that delivers consistent income, premium clients, and scalable results without the burnout or the hustle.

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— 1:1 COACHING —

Coaching That Recodes Your Revenue

Transformative coaching experiences rooted in my proprietary Revenue Recoding™ Method. Trusted by leaders across industries, this approach has helped clients generate multi–six-figure wins, reclaim their time, and step into their CEO identity with confidence. Now it's your turn.

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— REVENUE ACCELERATOR —

Your High-Ticket Revenue System, Built in 8 Weeks

My 8-week high-touch coaching + done-for-you service for coaches, consultants, and service providers who want a proven, repeatable sales process to close high-ticket clients with ease. If you’re ready to ditch the guesswork and start selling with confidence, apply today.

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— KEYNOTES + INTERVIEWS —

Bring Me In to Spark Real Growth

Inspire your audience with strategies, stories, and sales wisdom from a Fortune 500 intrapreneur turned online entrepreneur.

Whether you’re hosting a team offsite, a leadership summit, or a podcast for bold founders I'll bring the receipts, the frameworks, and the fire.

Inspiring Intrapreneurship: How to Activate Ownership at Every Level
Authentic Leadership: Building High-Performing Teams Without the Burnout
Scalable Sales: Designing a Revenue Enablement Strategy That Grows With You
Inclusive Sales Culture: Driving Performance Through Belonging
Executive Presence: Leading with Power, Poise, and Purpose

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Luis Keeps It Real

This is for the version of you that’s building something bold whether it’s a career, a company, or a calling.

Beyond the recycled advice and fluffy mindset quotes, I share real-talk insights and lived wisdom to help you lead with resilience, own your brilliance, and grow on your terms.

Because strategy means nothing without self-trust.