- BLOG -
Luis Keeps It Real
This content is dedicated to the person you’re becoming as you grow your career, startup, or online business. Beyond the typical strategies and mindset tips, I offer real, actionable insights about building the resilience and confidence you need to thrive—on your own terms.
You don’t need to do more.
You need to move with precision.
The founders I coach who are closing the biggest deals, launching the cleanest offers, and scaling without burning out?
They’re not doing the most.
They’re doing what works.
In this video, I’m sharing the mindset shift that separates b...
If you’re not creating content, you’re not off the hook.
You’re still selling… you’re just invisible.
Content is how we shift from pressure to positioning.
From cold outreach to warm demand.
From explaining to attracting.
In this video I’m breaking down why staying silent doesn’t protect your brand, it d...
If you’re struggling to stay consistent, it’s not a discipline issue, it’s a design issue.
Your calendar isn’t broken.
Your habits aren’t weak.
You’re just operating in a system that doesn’t actually support your capacity.
In this video, I’m breaking down how to create consistency by building structure ...
Sales isn’t just strategy. It’s energy.
You can have the right pitch, the right price, and still walk away from the call wondering why it didn’t land.
Here’s why: your energy trains people how to treat you.
If you show up scattered, uncertain, or trying to prove yourself, people feel it.
In this video, ...
A lot of y’all are calling it a strategy when it’s actually survival mode.
You’re booked out, underpaid, and one Slack message away from a meltdown.
That’s not sustainable.
That’s not scalable.
And it’s definitely not the business you set out to build.
In this video, I’m unpacking why survival mode is a ...
If your sales aren’t sticking, your positioning is probably leaking.
Too many brilliant entrepreneurs and founders are tripping over their words, not because they don’t have value but because they don’t know how to translate that value into buyer language.
In this video, I break down what positioning ...
If your offer isn’t landing, it’s probably not because it’s overpriced.
It’s because it’s overexplained.
Don’t sell the “what”, sell the “what changes.”
Your clients don’t want more information.
They want a shift.
And if you can name that shift, you win.
Revenue Enablement in the AI Era: Selling With Authenticity (Even as the World Gets Noisier)
Right now, everyone is talking about AI. Automation. Speed. Volume. But the truth is — none of that matters if you can’t connect with another human being.
In this conversation, we go deep into what sales, ...
5 Mistakes Coaches Make That Kill Their Success (And How To Actually Build a Real Business)
Most new coaches don’t fail because they don’t have the skills. They fail because they never fully shift their identity into that of a CEO.
In this conversation, I break down the hard truths I’ve seen after...
Mastering High-End Sales Strategies (and Building a Business That Actually Feels Good to Run)
Most people think selling high-ticket offers means you have to be louder, pushier, or more “influencer-y.” It’s not true.
In this conversation, I break down how to build high-end offers, how to sell them ...
Stop Selling and Start Connecting: How I Built My Business Without Acting Like a Salesperson
Most people are still trying to “sell” in 2025 the way they sold in 1995. It doesn’t work. Buyers can smell a pitch coming a mile away.
In this conversation, I break down the real strategy that’s driven ov...
Hey everyone, it’s Luis with some valuable insights from my latest podcast appearance on "From Overlooked to Overbooked" where we explored the intersections of sales, intrapreneurship, social media, and tech. This episode is packed with strategies and personal experiences aimed at transforming your ...
Hey everyone, it’s Luis Baez! Join me through my latest podcast appearance on "Marketer of the Day" with host Robert Plank. We dove into the art of solving problems, helping people, and boosting your sales. If you’re a sales professional or entrepreneur striving to enhance your impact and efficiency...
Hola everyone, it’s Luis Baez! Back again to share some insights from my chat on "Whole CEO " with Lisa G, where we discussed how to flip the script on traditional business planning. If you're looking to innovate in your entrepreneurial journey and explore new ways to utilize your intellectual prope...
Hey everyone, it’s Luis Baez here, ready to share some powerful insights from my latest chat on the "Transform Sales" podcast with the wonderful Wesleyne Whittaker. This episode is all about the transformative power of servant leadership and how embracing this approach can have a lasting impact on y...
Hey everyone, it’s Luis Baez here, excited to share insights from my recent podcast appearance on "Multiply Your Success," hosted by Tom Dufour. We delved deep into the concept of intrapreneurship and how fostering entrepreneurial mindsets within organizations can dramatically enhance innovation and...
