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The Real Reason Your Offer Isn't Hitting

positioning pricing sales strategy Jun 07, 2025
 

If your offer isn’t landing, it’s probably not because it’s overpriced.

It’s because it’s overexplained.

Don’t sell the “what”, sell the “what changes.”


Your clients don’t want more information.
They want a shift.


And if you can name that shift, you win.

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