- BLOG -
Luis Keeps It Real
This content is dedicated to the person you’re becoming as you grow your career, startup, or online business. Beyond the typical strategies and mindset tips, I offer real, actionable insights about building the resilience and confidence you need to thrive—on your own terms.
If your sales aren’t sticking, your positioning is probably leaking.
Too many brilliant entrepreneurs and founders are tripping over their words, not because they don’t have value but because they don’t know how to translate that value into buyer language.
In this video, I break down what positioning ...
If your offer isn’t landing, it’s probably not because it’s overpriced.
It’s because it’s overexplained.
Don’t sell the “what”, sell the “what changes.”
Your clients don’t want more information.
They want a shift.
And if you can name that shift, you win.
Burnout isn’t just a time problem. It’s an alignment problem.
You can’t schedule your way out of soul fatigue.
You have to reconnect with the parts of your work that light you up.
This one’s your permission slip to stop abandoning your brilliance.
Most founders don’t have a pricing problem, they have a permission problem.
This clip unpacks why undercharging isn’t humble, it’s costly.
Let’s rewire how you think about your rates, your energy, and your expertise.
This is for you if you’re ready to raise your price without flinching
