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Luis Keeps It Real

This content is dedicated to the person you’re becoming as you grow your career, startup, or online business. Beyond the typical strategies and mindset tips, I offer real, actionable insights about building the resilience and confidence you need to thrive—on your own terms.

Designing and Optimizing Your Business for Sustainability burnout profit planning program design Jun 09, 2025

The most overlooked sales strategy?

Loving the way you work.

Because if your offer exhausts you, your audience will feel it.

But when it’s joyful to deliver?

That joy becomes magnetic.

Let’s rebuild for ease, alignment, and energy that lasts.

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The Unspoken Problem with Your Pricing pricing profit planning video Jun 05, 2025

Most founders don’t have a pricing problem, they have a permission problem.

This clip unpacks why undercharging isn’t humble, it’s costly.

Let’s rewire how you think about your rates, your energy, and your expertise.

This is for you if you’re ready to raise your price without flinching

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The Brand Called You Podcast Interview enablement profit planning sales strategy Mar 13, 2025

Mastering High-End Sales Strategies (and Building a Business That Actually Feels Good to Run)

Most people think selling high-ticket offers means you have to be louder, pushier, or more “influencer-y.” It’s not true.

In this conversation, I break down how to build high-end offers, how to sell them ...

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Profit Planning: How to Start Mastering Your Money Mindset profit planning Dec 03, 2019

Got your mind on your money, and your money on your mind?

In the last week I’ve gotten a bunch of questions about money mindsets.

People want to know how to think differently about money, or they want to develop an abundant mindset but they feel held back.

Money is very personal, and depending on...

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