- BLOG -
Luis Keeps It Real
This content is dedicated to the person you’re becoming as you grow your career, startup, or online business. Beyond the typical strategies and mindset tips, I offer real, actionable insights about building the resilience and confidence you need to thrive—on your own terms.
You don’t need to do more.
You need to move with precision.
The founders I coach who are closing the biggest deals, launching the cleanest offers, and scaling without burning out?
They’re not doing the most.
They’re doing what works.
In this video, I’m sharing the mindset shift that separates b...
I don’t rely on motivation.
Instead I lean on systems that support my energy.
In this behind-the-scenes video, I’m sharing how I lock in when it’s time to get business done without burning myself out.
At the end of the day performance isn’t about pushing harder. It’s about protecting your capacity, set...
If you’re not creating content, you’re not off the hook.
You’re still selling… you’re just invisible.
Content is how we shift from pressure to positioning.
From cold outreach to warm demand.
From explaining to attracting.
In this video I’m breaking down why staying silent doesn’t protect your brand, it d...
If you’ve been doubting your dream lately because the world feels loud, uncertain, unstable…
This is for you.
You’re not dreaming too big.
You’re just dreaming in a world that forgot how.
In this video, I’m sharing the message I needed when I started shrinking my goals to match the chaos around me.
Becau...
If you’re feeling behind, let me offer this: you’re not late, broken, or falling behind.
You’re becoming.
This season might feel slow, messy, or uncertain. But that doesn’t mean you’re off track.
It means you’re deep in the part of the journey where real alignment gets built.
In this video I’m sharing t...
You don’t need to feel motivated. You just need to move.
Some days, the energy isn’t there. You’re tired, you’re disconnected, and your to-do list feels like a threat.
That doesn’t mean you’re failing.
It means you need to start differently.
In this video, I share what I tell my clients when motivation ...
If you’re struggling to stay consistent, it’s not a discipline issue, it’s a design issue.
Your calendar isn’t broken.
Your habits aren’t weak.
You’re just operating in a system that doesn’t actually support your capacity.
In this video, I’m breaking down how to create consistency by building structure ...
Sales isn’t just strategy. It’s energy.
You can have the right pitch, the right price, and still walk away from the call wondering why it didn’t land.
Here’s why: your energy trains people how to treat you.
If you show up scattered, uncertain, or trying to prove yourself, people feel it.
In this video, ...
A lot of y’all are calling it a strategy when it’s actually survival mode.
You’re booked out, underpaid, and one Slack message away from a meltdown.
That’s not sustainable.
That’s not scalable.
And it’s definitely not the business you set out to build.
In this video, I’m unpacking why survival mode is a ...
People don’t read. They watch, listen, and most importantly they feel.
And if you’re still hiding behind static posts because of a crooked tooth, a receding hairline, or a little imposter syndrome whispering “you’re not polished enough”, I got news for you:
Nobody cares.
They care if you’re clear, real...
Let’s talk about the Uberfication of white-collar work.
The headlines aren’t lying. The layoffs are real. And behind closed doors, the conversations about AI replacing 50% of corporate jobs? They’re already happening.
In my interview with Lorraine Schuchart, APR on the Brand for Good podcast (droppin...
The most overlooked sales strategy?
Loving the way you work.
Because if your offer exhausts you, your audience will feel it.
But when it’s joyful to deliver?
That joy becomes magnetic.
Let’s rebuild for ease, alignment, and energy that lasts.
If your sales aren’t sticking, your positioning is probably leaking.
Too many brilliant entrepreneurs and founders are tripping over their words, not because they don’t have value but because they don’t know how to translate that value into buyer language.
In this video, I break down what positioning ...
If your offer isn’t landing, it’s probably not because it’s overpriced.
It’s because it’s overexplained.
Don’t sell the “what”, sell the “what changes.”
Your clients don’t want more information.
They want a shift.
And if you can name that shift, you win.
Burnout isn’t just a time problem. It’s an alignment problem.
You can’t schedule your way out of soul fatigue.
You have to reconnect with the parts of your work that light you up.
This one’s your permission slip to stop abandoning your brilliance.
Most founders don’t have a pricing problem, they have a permission problem.
This clip unpacks why undercharging isn’t humble, it’s costly.
Let’s rewire how you think about your rates, your energy, and your expertise.
This is for you if you’re ready to raise your price without flinching
