The Revenue Recode™ Method

Why This Method Works

Unlike traditional approaches that teach you how to “close,” this method is built to help you build. 

It works because it’s not a course or a coaching gimmick.

It’s a complete Revenue Enablement System designed to move your business from “figuring it out” to fully booked. 

The Revenue Recode™ Method is rooted in: 

• $600M+ in revenue impact from my time at LinkedIn, Google, Uber, and Tesla

• Sales floor psychology from working with thousands of prospects and executives

• Real founder data from 100+ coaching calls with solopreneurs, consultants, and CEOs

• Trusted by over 50,000 LinkedIn Learning students who've completed my sales and strategy programs worldwide

This isn’t theory.

It’s what works when the cameras are off and the pipeline is dry.

The 5 Phases of Revenue Recoding™

1. Recode Your Positioning

Clarify your value and claim your premium space in the market.

• Reframe your offers around executive outcomes 

• Build demand around your IP and lived experience 

• Price with conviction and data, not doubt

2. Recode Your Offers

Design a suite that supports your goals, not your burnout. 

• Translate your expertise into frameworks, retainers, workshops, and licensing 

• Align pricing to business-stage buyers 

• Shift from “custom every time” to scalable service delivery

3. Recode Your Revenue Motion

Systematize how you sell, with buyer psychology at the center.

• Build a consultative discovery experience 

• Create sales assets that close: decks, proposals, and scripts 

• Sell through collaboration, not convincing

 4. Recode Your Pipeline

Attract the right leads, consistently and intentionally.

• Activate warm and cold lead systems without burnout

• Use insight-led offers to spark urgency and trust

• Turn your content and conversations into booked calls

5. Recode Your Role as CEO

Lead like the visionary you are, not the overworked operator. 

• Step into the role of orchestrator, not executor

• Install rituals for forecasting, decision-making, and focus 

• Design a business that supports your life, not the other way around

What a Revenue Recode™ Intensive Looks Like 

This isn’t a feel-good chat. It’s a high-level working session designed to give you clarity and traction in a single sitting.

You’ll get:

Pre-Session Deep Dive

I review your site, LinkedIn, offers, publications, and conduct an initial market analysis to prepare us for a data-driven session.

60-Minute Live Session

We assess, reframe, and prioritize based on your growth stage

Deep Asset Review

I comb through your proposal, pricing, or pitch on recorded video and give you strategic feedback and steps to implementation 

VideoAsk Support (7 Days)

Ditch the emails and get on-demand support via video from me as you implement and follow through

Session Replay

Rewatch and re-integrate the insights on your own time and pace

How to Know if You're Ready

Every founder reaches a crossroads: the moment when grit and hustle aren’t enough anymore. When doing “more” just leads to burnout, and the strategy that got you here won’t take you any further.

The Revenue Recode™ Intensive is for founders who are self-aware, high-capacity, and done settling for guesswork. They’re not here for vague advice or motivational fluff. They’re here for precision, leverage, and leadership-level clarity.

Founders who get the most out of this intensive usually say:

 “I’ve grown through referrals but I can’t scale like this anymore.”

“I’m tired of discounting or customizing everything.”

“My pricing doesn’t match the quality of my work.”

“I know I’m sitting on IP, but I don’t know how to monetize it.”

“I need a real system, not more guesswork.”

“I’ve evolved...but my offers, message, and revenue haven’t caught up.”