Hola, I'm Luis

An entrepreneur, sales executive and unwavering optimist who's a little obsessed about helping you build a business you’re proud of. My pronouns are he, him, and él.





Sales has become my thing (after lots of hard lessons)... but I’m a total introvert.

The spotlight isn't my thing. I’m one of those people who likes to work hard behind the scenes to make talented people like you look really good in front of audiences.

My ability to build genuine trust and help people around me shine is why I’ve been recruited to work at some of the most influential companies in history — including LinkedIn, Google, Uber and Tesla.

Not bad for a boy from the Bronx who's first generation. See, no one taught me how to sell — putting myself out there is just what I've had to do to create the life I wanted.



Another confession... 

After closing over half a billion dollars in sales at Fortune 500 companies, I still had trouble putting myself out there confidently as an entrepreneur when I got started.

Launching my own business was a totally new ball game, but I'm kind of Type A and a bit of an overachiever, so I persisted and asked tons of questions.

Combining all the strategic thinking I learned working in Silicon Valley with my NYC hustle, I was finally able to figure out my formula for stacking sales.

This system has helped me make some serious impact in the lives of the people I serve — and my own.



Why I do what I do


After years of serving other businesses — and then being in the trenches of building my own — I know the importance of collaboration and strategy. Oh, and capital. Lots of capital.

So many important stories go untold, communities go unserved and dreams don’t get nurtured. I get that the world desperately needs businesses like yours, which is why I am committed to serving and teaching the strategies I’ve learned and tested to help your ideas thrive.

And truth be told, if money were no object (and it totally is, I’m in sales for a reason), I would have dedicated my life to teaching. It was no coincidence that I designed my business around doing exactly what I love for a cause I’m passionate about — ethical and impactful ways of doing business.



There's something else you should really know about me... 

Speaking of impactful businesses, you better bet I’m out here for more than just a quick buck for myself. If I had all the money in the world, I’d give it away to people and causes making real differences.

Beyond my commitment to collaborating with businesses I believe are doing meaningful work, my goal is to build a company and team that becomes a force for good in this world.

Through pro bono service and philanthropy, I contribute to the educational and entrepreneurial advancement of people committed to empowering people.


Here Are Three Complimentary Resources I Created To Help You Elevate Your Client Experience and Impact

The Complete Sales Playbook For Coaches, Creators & Consultants Who Don't Like Selling

This no-fluff, anxiety-reducing guide will break down my action-by-action framework for selling authentically — and is loaded with fill-in-the-blank scripts and copy-and-paste templates to use right away


Frameworks That Sell

How Coaches, Creators & Consultants Can Build a Thriving Online Business Without Charging By the Hour, Reinventing the Wheel With Each Client, or Working Long Hours


How to Know if a Sales Coach is Right for You

A Guide Designed to Help You Know What to Expect, Ask All The Right Questions, and Make a Confident Investment in Your Dream Business


A Little Bit More

About Me

(the fun stuff!)

  • First in my family to go to college, and own a business
  • Own a Playstation, Nintendo, and Oculus
  • I rewatch the entire Ugly Betty series every year
  • Prefer the aisle seat when I travel
  • Bad Bunny is always on my playlist
  • Books and Kindles are best friends

Over $500M in Revenue Impact to Date


Where We Go From Here

The Sales Huddle™

The most comprehensive group sales coaching experience for creating, launching and authentically selling your expertise online


The Sales Huddle™ is the only accountability and implementation program of its kind. You'll not only be guided action-by-action on how to design and systematize your service or program — but how to authentically close and enroll dozens or even hundreds of customers every month.


Luis Keep It Real

This content is dedicated to the person you’ll become in the process of building your successful online business. Beyond sharing the usual strategies and mindset hacks you’ve come to expect from a business blog, I share real insights about building the resilience and confidence to thrive in business. 

The Heather Sager Show Interview

Jul 30, 2021

Merged Marketing Podcast Interview

Jul 30, 2021

Future Forward Sales Interview

Jul 30, 2021