Hola, I'm Luis
An entrepreneur, sales executive and unwavering optimist who's a little obsessed about helping you build a business you’re proud of. My pronouns are he, him, and él.
Sales has become my thing (after lots of hard lessons)... but I’m a total introvert.
The spotlight isn't my thing. I’m one of those people who likes to work hard behind the scenes to make talented people like you look really good in front of audiences.
My ability to build genuine trust and help people around me shine is why I’ve been recruited to work at some of the most influential companies in history — including LinkedIn, Google, Uber and Tesla.
Not bad for a boy from the Bronx who's first generation. See, no one taught me how to sell — putting myself out there is just what I've had to do to create the life I wanted.
After closing over half a billion dollars in sales at Fortune 500 companies, I still had trouble putting myself out there confidently as an entrepreneur when I got started.
Launching my own business was a totally new ball game, but I'm kind of Type A and a bit of an overachiever, so I persisted and asked tons of questions.
Combining all the strategic thinking I learned working in Silicon Valley with my NYC hustle, I was finally able to figure out my formula for stacking sales.
This system has helped me make some serious impact in the lives of the people I serve — and my own.
Why I do what I do
After years of serving other businesses — and then being in the trenches of building my own — I know the importance of collaboration and strategy. Oh, and capital. Lots of capital.
So many important stories go untold, communities go unserved and dreams don’t get nurtured. I get that the world desperately needs businesses like yours, which is why I am committed to serving and teaching the strategies I’ve learned and tested to help your ideas thrive.
And truth be told, if money were no object (and it totally is, I’m in sales for a reason), I would have dedicated my life to teaching. It was no coincidence that I designed my business around doing exactly what I love for a cause I’m passionate about — ethical and impactful ways of doing business.
There's something else you should really know about me...
Speaking of impactful businesses, you better bet I’m out here for more than just a quick buck for myself. If I had all the money in the world, I’d give it away to people and causes making real differences.
Beyond my commitment to collaborating with businesses I believe are doing meaningful work, my goal is to build a company and team that becomes a force for good in this world.
Through pro bono service and philanthropy, I contribute to the educational and entrepreneurial advancement of people committed to empowering people.
Here Are Free Resources I Created To Help You Elevate Your Client Experience and Impact
The Complete Sales Playbook For Coaches, Creators & Consultants Who Don't Like Selling
A step-by-step authentic selling framework — loaded with fill-in-the-blank scripts and copy-and-paste templates to use right away
Frameworks That Sell
A masterclass for coaches, creators & consultants — learn to build a thriving online business without charging by the hour, reinventing the wheel for each client, or working long hours
A Little Bit More
(the fun stuff!)
Over $500M in Revenue Impact to Date
Where We Go From Here
Luis Keep It Real
This content is dedicated to the person you’ll become in the process of building your successful online business. Beyond sharing the usual strategies and mindset hacks you’ve come to expect from a business blog, I share real insights about building the resilience and confidence to thrive in business.