Hola, I'm Luis

An entrepreneur, sales executive and unwavering optimist who's a little obsessed about helping you build a career and business you’re proud of. My pronouns are he, him, and él.





Sales has become my thing (after lots of hard lessons)... but I’m a total introvert.

The spotlight isn't my thing. I’m one of those people who likes to work hard behind the scenes to make talented people like you look really good in front of audiences and customers.

My ability to build genuine trust and help people around me shine is why I’ve been recruited to work at some of the most influential companies in history — including LinkedIn, Google, Uber and Tesla.

Not bad for a for a first-gen boy from the Bronx. See, no one taught me how to sell — putting myself out there is just what I've had to do to create the life I wanted.



Another confession... 

After closing over half a billion dollars in sales at Fortune 500 companies, I still had trouble putting myself out there confidently as an entrepreneur when I got started.

Launching my own business was a totally new ball game, but I'm kind of Type A and a bit of an overachiever, so I persisted and asked tons of questions.

Combining all the strategic thinking I learned working in Silicon Valley with my NYC hustle, I was finally able to figure out my formula for stacking sales.

This system has helped me make some serious impact in the lives of the people I serve — and my own.


Global Sales Executive and Coach for 15+ years — recruited to work at LinkedIn, Google, Uber, and Tesla

Have served Fortune 500 companies, startups, and online businesses —with over $600 Million in revenue impact to date

LinkedIn Learning Instructor, creator of successful online sales training and coaching programs including Your Revenue Rescue Plan and The Sales Huddle

Guest speaker on over 50 business, leadership, and lifestyle podcasts including ¿Quién Tú Eres?, The Online Business Show, and Hella Latin@


Why I do what I do


After years of serving other businesses — and then being in the trenches of building my own — I know the importance of collaboration and strategy. Oh, and capital. Lots of capital.

So many important stories go untold, communities go unserved and dreams don’t get nurtured. I get that the world desperately needs leaders like you, which is why I am committed to serving and teaching the strategies I’ve learned and tested to help you thrive and make your highest contribution.

And truth be told, if money were no object (and it totally is, I’m in sales for a reason), I would have dedicated my life to teaching. It was no coincidence that I designed my business around doing exactly what I love for a cause I’m passionate about — ethical and impactful ways of doing business.



There's something else you should really know about me... 

Speaking of impactful businesses, you better bet I’m out here for more than just a quick buck for myself. If I had all the money in the world, I’d give it away to people and causes making real differences.

Beyond my commitment to collaborating with leaders and businesses I believe are doing meaningful and impactful work, my goal is to build a company and team that becomes a force for good in this world. I see entrepreneurship as a path to my ultimate goal of becoming a philanthropist.



A Little Bit More

About Me

(the fun stuff!)

  • Left-handed
  • First in my family to go to college, and own a business
  • Own a Playstation 5, Nintendo Switch, and Oculus 2
  • Have seen Janet Jackson in concert 8 times
  • I rewatch Ugly Betty, Jane the Virgin, and Broad City every year
  • Prefer the aisle seat when I travel
  • Bad Bunny and Kali Uchis are always on my playlist
  • Books and Kindles are best friends
  • Sun in Aries, Moon in Aquarius, Ascendant in Virgo 


Over $600M in Revenue Impact to Date


Where We Go From Here


Flex & Flourish Academy: Go From Overlooked to Overbooked

Done with played-out sales pitches and cringe-worthy leadership jargon? Get into this Sales & Leadership upgrade. No fluff, just daily micro sessions to boost your game and own your worth.


Create Your Own Interactive Sales Video
(Like the One on My Homepage)

Go live in under 5 minutes! Grab my free guide and high-converting scripts to sell authentically and effectively. Let’s get you selling like a pro while keeping it real.