
Revenue success = control of your income
(without the burnout)
You’ve got the brilliance. I bring the revenue system. Coaching and tools for founders ready to stop surviving and start closing.
— FREE REVENUE CLINIC —
Sales Chaos? Get Your Revenue Recode™ Rx.
You’re two questions away from clarity, confidence, and cash flow. No funnels. No fluff. Just answers that actually move the needle.
🆘 GET SUPPORT NOWOver $600M in Revenue Impact to Date. Period.


Your sales aren't broken. You're just missing the system. Let's build it.
Hola, fabulous human. I’m Luis (he/him), a revenue strategist and trusted advisor to startups, founders, solopreneurs, and B2B leaders ready to scale sustainably and sell with confidence.
I’m the creator of The Revenue Recode™ Plan, an intensive built to help you craft a sales playbook that actually converts. I’m also the founder of the Revenue Recode™ Method, a proprietary coaching framework that diagnoses what’s blocking your revenue, recodes your strategy, and rebuilds your confidence at the point of sale.
With 16+ years of experience being recruited at companies like LinkedIn, Google, Uber, and Tesla, I’ve led global sales enablement initiatives and driven over $600M in revenue impact. Today, I bring that same firepower to expert-led businesses ready to elevate their pricing, performance, and pipeline without the hustle or the hype.

Global Sales Executive, Startup Advisor and Coach for 15+ years, recruited by LinkedIn, Google, Uber, and Tesla

$600M+ in revenue impact for Fortune 500 companies, startups, firms, agencies, and online businesses

LinkedIn Learning Instructor with 50,000+ learners, and creator of the Revenue Rescue™ Suite, The Sales Huddle™, and The Revenue Recode™ Method

Guest expert on over 50 podcasts, including ¿Quién Tú Eres?, The Online Business Show, and Hella Latin@
— ACTION PLAN + TOOLS —
The Revenue Recode™ Plan
A step-by-step system for founders and solopreneurs who are done playing small and ready to close bigger deals with more ease.
Build a revenue engine that delivers consistent income, premium clients, and scalable results without the burnout or the hustle.
ACCESS NOW— 1:1 COACHING —
Coaching That Recodes Your Revenue
Transformative coaching experiences rooted in my proprietary Revenue Recoding™ Method. Trusted by leaders across industries, this approach has helped clients generate multi–six-figure wins, reclaim their time, and step into their CEO identity with confidence. Now it's your turn.
LEARN MORELuis Keeps It Real
This is for the version of you that’s building something bold whether it’s a career, a company, or a calling.
Beyond the recycled advice and fluffy mindset quotes, I share real-talk insights and lived wisdom to help you lead with resilience, own your brilliance, and grow on your terms.
Because strategy means nothing without self-trust.
— FREE REVENUE CLINIC —
Sales Chaos? Get Your Revenue Recode™ Rx.
You’re two questions away from clarity, confidence, and cash flow. No funnels. No fluff. Just answers that actually move the needle.
🆘 GET SUPPORT NOW